The website for the national wedding show is very elegant and beautiful which would emulate how a bride would picture their wedding. It features soft pastel colours and lots of white, all colours which you would automatically associate with a wedding. The direct information is very minimal and only really highlights purchasing tickets until you click on the exhibition you will be visiting; this then brings up visitor information relating to the selected event. I feel there is a lack of general information on the home screen and they rely on customers already being aware of what goes on at the exhibition and although this may be self-explanatory there are not a brief overview to which unfamiliar visitors can accustom themselves to.
The Hotelympia website is very bright and attention grabbing with lots of colour creating an exciting vibe. The logo is clearly displaced and also includes the date and location of the event. Unlike the national wedding show it contains a brief paragraph about who they are and what they do. Hotelympia is also a ticketed event however you do not need to buy them; they are free to all that sign up. I feel it is not made clear enough that you obtain a ticket through registering via the website however the website does encourage you to register by a flashing ‘register’ sign.
When putting both shows name exactly into Google they both come up as top results which reflects their popularity and lack of competitors however if you make your search on a more basic terms such as ‘wedding show’ there is a more varied answer but with increased competitors the national wedding show is still favoured as the top result. With Hotelympia as it is such an unusual word it would be hard to differentiate this, by putting in ‘hotel show’ and hospitality show’ no results concerning Hotelympia were found.
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