Advertising

Hotelympia as a trade show would have had no or minimal advertising towards the public, it would have specifically targeted areas of interest of their target market. It would work closely with their many sponsors in order to ensure the show is heavily publicised to the audience of interest in both hospitality and business magazines as well as online. As I did not have access to these magazines despite looking in retail shops and libraries I did not find any advertising. However Hotelympia did have a heavy presence in the sponsor’s websites regularly appearing on the homepage engaging regular visitors who would be inclined to read those stories.

The national wedding show had said that this year they would change their advertising campaign however there has not been any statements realised as to whether this was more effective than previous years. On a day out in London I regularly came across a poster advertising on the escalators, this is thought to be very effective as it can reach thousands of people at peak times, this was also an idea place as the location was relevant.

The national wedding show would have also offered free tickets to relevant media like fabulous magazine (below) in return for publicity within the magazine. They would have also been present within many bridal magazine especially ‘wedding ideas’ which is featured on their website.