Apps

As the digital world continues to evolve it has become easier for businesses to market to the world on a lower budget, which has seen the rise of many independent and small companies. The latest innovated way of marketing has become the use of apps. It is thought that just under half of the U.K’s population owns a smart phone and there are over 500,000 apps making this a popular choice for many.

Both of my events created an app in relation to their exhibition this year. What I found interesting was that they were also both free to anyone who wanted to download them. This meant that this was not a profit making tool but a way to enhance the customer experience and increase their knowledge of the event.



However I was disappointed in the national wedding shows app because of its lack of colour and attention to detail unlike the website, it also used a very basic layout which was practical but not appealing to the eye. The Hotelympia app used a similar format however this seemed more appropriate as it was being used for business as opposed to pleasure. Another similar aspect was you could create a schedule of the events you were going to attend whilst at the show and a timetable of everything going on each of the days. I personally feel that the apps were not publicised enough and not many visitors would have downloaded them.