Sponsorship

Hotelympia relies greatly on sponsorship of the event in order to fund and run it. It has over 17 sponsors or ‘media partners’ of which they use in order to promote the event. Each contract would be different and from the videos it is shown that Caterer and Hotelkeeper magazine as head media sponsor has their own stall within the show. They use the show as a way of connecting to potential customers by associating themselves with the show.

The national wedding show has no or little sponsors as it is self-funded as businesses pay in order to have a stall within the exhibition and they generate money from ticket sales. However there is a link to ‘wedding ideas’ magazine on their website which may not nessecarilty be a sponsor but they could work together to give each other promotion, the wedding show may have given them free tickets in order to do a feature within the magazine.